Circumstances of watching it: While
Verdict: The incredibles is good fun but doesn't quite live up to its potential.
I'm probably not the best audience for this, as I haven't seen any of the classic superhero films it's responding to. I think it does work at both levels, as a fun action cartoon that a child could enjoy, and also as commentary on the genre. The premise of superheroes being forced into retirement doesn't make a lot of sense, but if you could buy that it makes a nice setup for the subsequent adventures. The plot was twisty and I believed in the characters getting into and out of jeopardy repeatedly. I thought Elastigirl was a little over-powered, since she could shape-shift into things like a parachute or hovercraft and therefore get out of almost any situation, but it was entertaining to see what she'd try next.
I have to admit, I was rooting for the evil robot of destruction a bit, because it's just so cool and it wasn't its fault that Syndrome programmed it to be evil. But apart from that, I thought Syndrome was one of the best cartoon villains I've ever seen; he was suitably evil and vindictive, but he actually had a plausible motivation for his evil ways. He made some evil overlord mistakes, such as betraying Mirage and spending too much time torturing his victims instead of just killing them, but not too gratuitously many, and I'd say he had pretty good reasons for believing they were already dead when he killed them the first time.
I know a lot of people have declared that The Incredibles is sexist; I think it is a little bit, but not much worse than your average action movie with a male lead. The female characters are excessively sexy in terms of having exaggeratedly feminine features, but that's as much a superhero thing as a sexism thing. J and I debated whether the film passes the Bechdel test, and we think it marginally does (do mother-daughter conversations count? Helen and Edna have a conversation that is only partly about the hero, too.) I didn't have a problem with the portrayal of the relationship between Helen and Bob in their domestic life, with her nagging and blocking any fun, and him being irresponsible and childish, because I think the point of that was not to tell us that this is how men and women behave, but to criticize stereotypical suburban life, in contrast to the time when they were superheroes and had a much more equal relationship. The biggest problem I had with the film is that I just didn't believe in their relationship; their banter came across as bickering and there was no real chemistry between them.
If I was going to take offence, it would be at Frozone; ok, it's somewhat positive to have a superhero who's not white, but why make him so stereotypical? Also, the dieting stuff seems completely unnecessary; Mr Incredible is so over-muscled he's shaped like a giant upside-down triangle, he's never going to have a "good" BMI, so having him worry about putting on weight is just silly. It would have been just as effective to simply show him working out to get back in shape, and the lazy point and laugh at fat people bit could have been left out.
I don't think the philsophical underpinning of the film, the thing where "if everybody's special, nobody is" makes any sense at all. The film itself undermines this; Dash's fast running isn't any less special because Mr Incredible is really strong. And Syndrome's idea of providing everybody with the technology so they can achieve superhuman feats seems like obviously a good idea, even if it comes from an evil mouthpiece. Because I didn't buy the thing with the superheroes being banned in the first place, so I didn't accept its message about people preferring mediocrity over excellence. Some people do, such as the middle managers in the insurance office, but it's not a general social problem. And it's not a solution to set up obviously unequal competitions like Dash's race. But that doesn't prevent it from being good fun, with some very pretty animation and backgrounds.